Service 04 — Otis Media Group
🎯

Paid Ads — Google & Meta

Data-driven advertising campaigns that put your business in front of the right people at the right time — and turn that attention into real leads.

Get a Free Quote → 💬 WhatsApp Us
40%
Avg cost-per-lead reduction
£500+
Recommended min spend
2plt
Google & Meta
What You Get

What we actually deliver

Running ads without a proper strategy is one of the fastest ways to burn through your marketing budget with nothing to show for it.

The problem is almost never the platform. It's the targeting, the creative, the copy, or the landing page — usually a combination of all four. We fix all of it.

We manage Google Search and Display campaigns alongside Meta (Facebook and Instagram) ads — building, testing and optimising continuously so your cost per lead keeps coming down.

📋 What’s included

  • Campaign strategy & setup
  • Audience research & targeting
  • Ad creative & copywriting
  • Landing page review & recommendations
  • A/B testing — ads, audiences & creatives
  • Ongoing daily monitoring & optimisation
  • Conversion tracking setup
  • Monthly performance report with plain-English insights
Why It Matters

The benefits for your business

🔍

Reach the right people

Precise audiences based on location, interests, behaviour and search intent — your ads shown to people likely to buy.

💰

Measurable ROI

Every campaign is tracked. You'll know exactly how many leads your ads generated and what each one cost.

Fast results

Unlike SEO, paid ads can generate leads from day one when set up correctly from the start.

📊

Continuous improvement

We monitor daily and optimise constantly — adjusting bids, pausing underperformers and scaling what works.

🎯

Google & Meta together

Full-funnel coverage — capturing demand on Google and building awareness on Meta, coordinated for maximum impact.

📝

Full transparency

Monthly reports in plain English. You'll know where your budget went, what it achieved and what we're doing next.

How It Works

Our process, step by step

From first conversation to results — here’s exactly what to expect.

1

Discovery & Brief

We start with a call to understand your business, goals and what success looks like. No jargon, just an honest conversation.

2

Proposal & Pricing

A tailored proposal with clear scope, timeline and transparent pricing. No hidden costs, no surprises.

3

Build & Deliver

Our team gets to work. You receive regular updates throughout — we never go quiet after you sign.

4

Review & Optimise

We review results, gather your feedback and continuously improve. Your growth is our long-term focus.

Common Questions

Frequently asked questions

What budget do I need?+
We recommend a minimum ad spend of £500/month. Our management fee is on top of this. More budget means faster scaling.
Google or Meta — which should I use?+
Depends on your business. Google captures active searchers; Meta builds awareness. Most businesses benefit from both.
How long before I see results?+
Google Search can generate leads within the first week. Meta typically takes 2–4 weeks to optimise. Both improve significantly after month one.
Do you create the ad graphics?+
Yes — ad creative is included. Strong creative is one of the biggest factors in ad performance.
What if my ads didn't work before?+
We audit what you've run previously, identify what went wrong and rebuild correctly. Most failures come down to poor targeting or a weak landing page.
Can you take over my existing account?+
Yes. We can take over management of your existing Google or Meta ad account and optimise from where you are.
Explore More

Our other services

🌐
Website Design & Dev
Website & Email Hosting
📱
Social Media Management
🚀
Business Launch Pad

Ready to get started?
Let’s talk.

Tell us about your business and we’ll come back to you within 24 hours. First consultation is always free.

Get a Free Quote → 💬 WhatsApp Us